WHO WE ARE
We don’t just market brands. We build the reason people choose them.
Awish is an independent international marketing lab specialising in premium fashion, beauty and lifestyle brands.
Our work begins long before content is created. We define positioning, clarify brand identity and build strategies that make every communication more intentional.
Because great brands aren’t remembered for how often they post.
They’re remembered for how they make people feel.
WHAT WE DO
Brand Strategy
Positioning, brand audits, messaging, content strategy and international growth planning. Perfect for brands that need clarity before scaling.
Content & Marketing
Monthly content management, social media strategy, copywriting, AI-powered content creation, email marketing and performance reporting. Built to create consistency, not content for content’s sake.
Creative direction, AI product photography, AI video production, UGC campaigns and campaign planning. Every visual decision supports the positioning behind the brand.
Campaigns & Brand Experiences
Creative direction for fashion campaigns, editorial shoots, product launches and full campaign production. Because premium brands deserve premium execution.
Meet the Awish LAB
We partner with ambitious fashion, beauty and lifestyle brands to build positioning that stands out through strategy, creativity and timeless design.
From emerging labels to established companies, every collaboration is guided by one principle: creating brands people remember, trust and aspire to belong to.
SELECTED COLLABORATIONS
Over the years, we’ve collaborated with brands across fashion, beauty, retail, lifestyle and aviation, delivering projects that combine strategic thinking with refined creative execution.
Every partnership has helped shape the way we approach branding today.
Let’s build the next brand they’ll remember.
Meet the people behind
the Awish Lab
Alexya Lima
Creative Director
Alexya combines over a decade of experience in marketing, fashion, luxury branding and creative direction to help brands build stronger identities and meaningful market presence.
Throughout her career, she has collaborated with internationally recognized brands, including Calvin Klein, Forever 21 and Maria Filó, leading branding initiatives, content strategies and creative campaigns.
With international specializations in Milan and New York, Alexya brings a global perspective that connects creative vision with strategic thinking, helping brands grow with clarity, consistency and lasting value.
Marcella Veron
Marketing Director
Marcella transforms research into strategic decisions, helping brands understand people beyond demographics.
Her expertise lies in consumer behavior, qualitative research and brand strategy, translating insights into positioning, communication and experiences that create stronger emotional connections between brands and their audiences.
Priscila Prado Fontes
Global Brand & Creative Director
Priscila leads Awish’s international vision, combining brand strategy, creative direction and market intelligence to build brands that resonate across cultures.
With a background in fashion design and years of experience working in Brazil, Europe and Australia, she specializes in positioning luxury and lifestyle brands through storytelling, visual identity, content strategy and creative direction. Her work bridges global trends with timeless branding, helping ambitious businesses create lasting relevance rather than temporary attention.
OUR APPROACH
People don’t buy the best product.
They buy the brand they believe in.
Anyone can create content.
Anyone can follow trends.
What creates long-term value is building a brand people recognise, trust and aspire to belong to.
That’s where strategy becomes your greatest competitive advantage.
WHY US
We intentionally work with fewer brand.
We believe strategy requires attention.
That’s why we limit the number of brands we work with.
Every client receives senior-level thinking, close collaboration and solutions built specifically for their business instead of recycled frameworks.
Quality over quantity.
Always.